The latest market research from IDC shows that Android powered smartphones were the most popular in Q1 2012, accounting for almost 60% of the 152.3 million world-wide unit sales. Apple’s iOS phones were in second place with 23% market share. Together iOS and Android smartphones accounted for around 80% of all sales in Q1 2012, up from only 54% in the previous year.The dramatic market share increases show that Android and iOS have successfully pulled away from previous market leaders Symbian and BlackBerry, as well as Linux and Windows Phone 7/Windows Mobile. Microsoft’s Windows Mobile platform has yet to make significant inroads in the worldwide smartphone market gaining just over 2% market share.Ramon Llamas, senior research analyst with IDC’s Mobile Phone Technology and Trends program said:
The popularity of Android and iOS stems from a combination of factors that the competition has struggled to keep up with …. Neither Android nor iOS were the first to market with some of these features, but the way they made the smartphone experience intuitive and seamless has quickly earned a massive following.
IDC says that 2012 should be considered a ramp-up year for Nokia and Microsoft to boost volumes. Until Nokia speeds the rate of its smartphone releases or more vendors launch their own Windows Phone-powered smartphones, IDC anticipates slow growth for the operating system.To view full details see page 2