Recent research from Strategy Analytics shows that Android owners download a higher proportion of free apps than Apple and Blackberry owners, while 83 percent of all downloaded smartphone applications are cost-free. A recent report from IDC broadly agreed with this figure, putting the proportion of free downloads at 85 percent.
- Apple iPhone users continue to lead in terms of total average downloads per user, total apps retained and most apps used on a regular basis
- 92 percent of applications downloaded by Android respondents in Western Europe, and 89 percent in the US, were free.[/list_circle]
Along with the rising total number of installed apps, the proportion of free apps being installed is also on the rise …. With very few customers paying for apps at all, application offerings should be seen as a customer retention tool rather than a stream for revenue generation.