Samsung’s mobile phone sales continue to accelerate widening the gap with Apple

Samsung’s mobile phone sales continue to accelerate widening the gap with Apple

Gartner reports that although worldwide sales of mobile phones declined by 3.1 percent compared with the third quarter of 2011, smartphone sales actually increased 46.9 percent over the same period.  The smartphone market was dominated by Apple and Samsung. 

Anshul Gupta, principal research analyst at Gartner commented :

Both vendors [Samsung and Apple] together controlled 46.5 percent of smartphone market leaving a handful of vendors fighting over a distant third spot …… HTC and RIM have seen their sales declining in past few quarters, and the challenges might prevent them from holding on to their current rankings in coming quarters


According to Gartner, Samsung’s mobile phones sales continued to accelerate, totaling almost 98 million units in the third quarter of 2012, up 18.6 percent year-on-year. Samsung saw strong demand for Galaxy smartphones across different price points, and it further widened the gap with Apple in the smartphone market, selling 55 million smartphones in the third quarter of 2012. It commanded 32.5 percent of the global smartphone market in the third quarter of 2012.

Apple’s sales to end users totaled 23.6 million units in the third quarter of 2012, up 36.2 percent year-on-year.  With iPhone 5 launching in more territories in the fourth quarter of 2012, including China, and the upcoming holiday season Gartner analysts expect Apple will have its traditionally strongest quarter.

Nokia slipped from No. 3 in the second quarter of 2012 to No. 7 in smartphone sales in the third quarter of 2012. RIM moved to the No. 3 spot with HTC not far behind, at No. 4.

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Gartner Says Worldwide Sales of Mobile Phones Declined 3 Percent in Third Quarter of 2012; Smartphone Sales Increased 47 Percent

Samsung Extended Its Lead in the Smartphone Market Widening the Gap with Apple

Egham, UK, November 14, 2012— Worldwide sales of mobile phones to end users reached almost 428 million units in the third quarter of 2012, a 3.1 percent decline from the third quarter of 2011, according to Gartner, Inc. Smartphone sales accounted for 39.6 percent of total mobile phone sales, as smartphone sales increased 46.9 percent from the third quarter of 2011.

While the mobile phone market declined year-on-year, Gartner analysts said there were positive signs for the industry during the third quarter.

“After two consecutive quarter of decline in mobile phone sales, demand has improved in both mature and emerging markets as sales increased sequentially,” said Anshul Gupta, principal research analyst at Gartner. “In China, sales of mobile phones grew driven by sales of smartphones, while demand of feature phones remained weak. In mature markets, we finally saw replacement sales pick up with the launch of new devices in the quarter.”

Smartphones continued to fuel sales of mobile phones worldwide with sales rising to 169.2 million units in the third quarter of 2012. The smartphone market was dominated by Apple and Samsung. “Both vendors together controlled 46.5 percent of smartphone market leaving a handful of vendors fighting over a distant third spot,” said Mr. Gupta.

Nokia slipped from No. 3 in the second quarter of 2012 to No. 7 in smartphone sales in the third quarter of 2012. RIM moved to the No. 3 spot with HTC not far behind, at No. 4. “Both HTC and RIM have seen their sales declining in past few quarters, and the challenges might prevent them from holding on to their current rankings in coming quarters,” added Mr. Gupta.

While seasonality in the fourth quarter of 2012 will help end-of-year mobile phone sales to end users, Gartner analysts said that there will be a lower-than-usual boost from the holiday season. Consumers are either cautious with their spending or finding new gadgets like tablets, as more attractive presents.

Samsung’s mobile phones sales continued to accelerate, totaling almost 98 million units in the third quarter of 2012 (see Table 1), up 18.6 percent year-on-year. Samsung saw strong demand for Galaxy smartphones across different price points, and it further widened the gap with Apple in the smartphone market, selling 55 million smartphones in the third quarter of 2012. It commanded 32.5 percent of the global smartphone market in the third quarter of 2012.

Table 1

Worldwide Mobile Device Sales to End Users by Vendor in 3Q12 (Thousands of Units)

Company

3Q12
Units

3Q12 Market Share (%)

3Q11
Units

3Q11 Market Share (%)

Samsung

97,956.8

22.9

82,612.2

18.7

Nokia

82,300.6

19.2

105,353.5

23.9

Apple

23,550.3

5.5

17,295.3

3.9

ZTE

16,654.2

3.9

14,107.8

3.2

LG Electronics

13,968.8

3.3

21,014.6

4.8

Huawei Device

11,918.9

2.8

10,668.2

2.4

TCL Communication

9,326.7

2.2

9,004.7

2.0

Research in Motion

8,946.8

2.1

12,701.1

2.9

Motorola

8,562.7

2.0

11,182.7

2.5

HTC

8,428.6

2.0

12,099.9

2.7

Others

146,115.1

34.2

145,462.2

32.9

Total

427,729.5

100.0

441,502.2

100.0

Source: Gartner (November 2012)

Nokia’s mobile phone sales declined 21.9 percent in the third quarter of 2012, but overall sales at 82.3 million were better than Gartner’s early estimate, largely driven by increased sales of the Asha full touch range. Nokia had a particularly bad quarter with smartphone sales, and it tumbled to the No. 7 worldwide position with 7.2 million smartphones sold in the third quarter. The arrival of the new Lumia devices on Windows 8 should help to halt the decline in share in the fourth quarter of 2012, although it won’t be until 2013 to see a significant improvement in Nokia’s position.

Apple’s sales to end users totaled 23.6 million units in the third quarter of 2012, up 36.2 percent year-on-year. “We saw inventory built up into the channel as Apple prepared for the coming holiday season, global expansions and the launch into China in the fourth quarter of 2012,” said Mr. Gupta. With iPhone 5 launching in more territories in the fourth quarter of 2012, including China, and the upcoming holiday season Gartner analysts expect Apple will have its traditionally strongest quarter.

In the smartphone market, Android continued to increase its market share, up 19.9 percentage points in the third quarter of 2012. Although RIM lost market share, it climbed to the No. 3 position as Symbian is nearing the end of its lifecycle. There was also channel destocking in preparation of new device launches for RIM, which resulted into 8.9 million sales to end users in the third quarter of 2012. With the launch of iPhone 5, Gartner analysts expect iOS share will grow strongly in the fourth quarter of 2012 because users held on to their replacements in many markets ahead of the iPhone 5 wider roll out. Windows Phone’s share weakened year-on-year as the Windows Phone 8 launch dampened demand of Windows Phone 7 devices.

Table 2

Worldwide Mobile Device Sales to End Users by Operating System in 3Q12 (Thousands of Units)

Operating System

3Q12
 Units

3Q12 Market Share (%)

3Q11
Units

3Q11 Market Share (%)

Android

122,480.0

72.4

60,490.4

52.5

iOS

23,550.3

13.9

17,295.3

15.0

Research In Motion

8,946.8

5.3

12,701.1

11.0

Bada

5,054.7

3.0

2,478.5

2.2

Symbian

4,404.9

2.6

19,500.1

16.9

Microsoft

4,058.2

2.4

1,701.9

1.5

Others

683.7

0.4

1,018.1

0.9

Total

169,178.6

100.0

115,185.4

100.0

Source: Gartner (November 2012)

Additional information can be found in the Gartner report “Market Share: Mobile Phones by Region and Country, 3Q12.” The report is available on Gartner’s website at www.gartner.com/resId=2236115.

Contacts:

Christy Pettey

Gartner

+1 408 468 8312

christy.pettey@gartner.com

Rob van der Meulen

Gartner

+44 0 1784 267892

rob.vandermeulen@gartner.com

About Gartner:

Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in 12,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 5,000 associates, including 1,280 research analysts and consultants, and clients in 85 countries. For more information, www.gartner.com.

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