Smartphone Market Hits 1 Billion In Use World Wide

Smartphone Market Hits 1 Billion In Use World Wide

The latest findings from Strategy Analytics, shows that the number of smartphones in use worldwide surpassed the 1 billion-unit point for the first time ever in Q3  2012. It has taken 16 years for the smartphone industry to reach this historic milestone.

Scott Bicheno, Senior Analyst at Strategy Analytics, commented :

The world’s first modern smartphone, the Nokia Communicator, was introduced in 1996. Nokia remained a dominant force in smartphones for over a decade until the arrival of Apple’s iconic iPhone in 2007. The iPhone revolutionized smartphone design and it catalyzed industry growth. By the third quarter of 2011, we estimate there were 708 million smartphones in use worldwide. After a further year of soaring demand, the number of smartphones in use worldwide reached 1.038 billion units during the third quarter of 2012.



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Strategy Analytics: Worldwide Smartphone Population Tops 1 Billion in Q3 2012

October 17, 2012
BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics, the number of smartphones in use worldwide surpassed the 1 billion-unit mark for the first time ever in the third quarter of 2012. It has taken 16 years for the smartphone industry to reach this historic milestone.

Scott Bicheno, Senior Analyst at Strategy Analytics, said, “The world’s first modern smartphone, the Nokia Communicator, was introduced in 1996. Nokia remained a dominant force in smartphones for over a decade until the arrival of Apple’s iconic iPhone in 2007. The iPhone revolutionized smartphone design and it catalyzed industry growth. By the third quarter of 2011, we estimate there were 708 million smartphones in use worldwide. After a further year of soaring demand, the number of smartphones in use worldwide reached 1.038 billion units during the third quarter of 2012.”

Neil Mawston, Executive Director at Strategy Analytics, said, “We estimate 1 in 7 of the world’s population owned a smartphone in the third quarter of 2012. Smartphone penetration is still relatively low. Most of the world does not yet own a smartphone and there remains huge scope for future growth, particularly in emerging markets such as China, India and Africa. The first billion smartphones in use worldwide took 16 years to reach, but we forecast the next billion to be achieved in less than three years, by 2015.”

Smartphone Installed Base (Millions of Units)

 

 

Q3 2011

 

 

Q2 2012

 

 

Q3 2012

 

Worldwide

 

 

708

 

 

959

 

 

1038

 


Exhibit 1: Worldwide Smartphone Installed Base 1

The full report, Global Smartphone Installed Base by Operating System for 88 Countries: 2007 to 2017, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/92kyedq.

About Strategy Analytics

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com for more information.

1 The installed base is defined as the number of smartphones in use. The installed base does not refer to the user base, subscription base or subscriber base.

Contacts

Strategy Analytics

Americas Contact:

Alex Spektor, +1 617-614-0726

ASpektor@strategyanalytics.com

or

EMEA Contact:

Neil Mawston, +44 1908 423 628

NMawston@strategyanalytics.com

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