The Global Mobile Phone Market Grew in Q4 2011, Despite Weaker Demand for Feature Phones

The Global Mobile Phone Market Grew in Q4 2011, Despite Weaker Demand for Feature Phones

 According to the latest research from International Data Corporation (IDC), the global cell phone market grew 6.1% year over year in Q4 of 2011, but the feature phone market declined faster than anticipated. IDC says that feature phones still comprise the majority of all mobile phone shipments even though their market share is eroding.To meet the challenge manufacturers are making feature phones more like smartphones, by incorporating mobile Internet and third-party applications. IDC expects this tactic to slow down the rate at which smartphones are selected over feature phones but it won’t reverse the trend.

Source : IDC
Kevin Restivo, senior research analyst with IDC’s Worldwide Mobile Phone Tracker commented:

The mobile phone market exhibited unusually low growth last quarter, which shows it is not immune to weaker macroeconomic conditions worldwide …. The introduction of high-growth products such as the iPhone 4S, which shipped in the fourth quarter, bolstered smartphone growth Yet overall market growth fell to its lowest point since 3Q09 when the global economic recession was in full bloom.

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